Digital+Storytelling+Rubric

Because this is a new type of assignment, you may wonder how its quality will be assessed. A "rubric" is a set of criteria for assessing quality and targeting areas for improvement. The digital case rubric below is the framework within which your final assignment will be judged. You may want to refer to it often as you develop your script and storyboard -- it will help you stay on track and come up with ideas for improvements. **CATEGORY1 ** || - Purpose || Establishes a purpose early on and maintains a clear focus throughout. It is clear that the authors care about their video and feel that they have something important to communicate. || Establishes a purpose early on and maintains focus for most of the presentation. || There are a few lapses in focus, but the purpose is fairly clear. |||| It is difficult to figure out the purpose of the presentation. ||  || - Audience  || Strong awareness of audience/viewer in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience. || Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience. || Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience. |||| Limited awareness of the needs and interests of the target audience. ||  || Content is engaging -- viewer is left with thought-provoking ideas and/or the story develops in a way that's different from initial expectations. Useful for prompting discussion and dialogue. || Content is interesting -- viewer is left with thought-provoking ideas and/or the story develops in a way that's different from initial expectations. || Some surprises and/or insights, but realization barely differs from the expectation. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Predictable and not very interesting. Realization and expectation do not differ. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">- Script  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Compelling and well written -- concise use of words to make important points. Deftly integrates course themes into the video (e.g., cultural diversity, multiple perspectives on a topic, integrative thinking across disciplines). Integrates at least one quote from course readings -- not tacked on, but integral to the meaning of the piece. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Well written -- makes important points. Speaks to some of the course themes (e.g., cultural diversity, multiple perspectives on a topic, integrative thinking across disciplines). Integrates at least one quote from course readings. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Adequately written, but sometimes meanders or is confusing. Addresses at least one course theme (e.g., cultural diversity, multiple perspectives on a topic, integrative thinking across disciplines). Uses at least one quote from course readings. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Difficult to understand the point. Doesn't address course themes. Doesn't reference course readings. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">- Audio  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Voice quality is clear and consistently audible throughout the presentation. If music is used, it enhances the piece and matches the story line. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Voice quality is clear and consistently audible throughout the majority (85-95%) of the presentation. If music is used, it matches the story line. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Voice quality is clear and consistently audible through some (70-84%) of the presentation. If music is used, it is not distracting -- but it also does not add much to the story. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Voice quality needs more attention. If music is used, it is distracting, too loud, and/or inappropriate to the story line. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">- Pacing  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">The pace (rhythm and voice punctuation) fits the story line and helps the audience really "get into" the story. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Occasionally speaks too fast or too slowly for the story line. The pacing (rhythm and voice punctuation) is relatively engaging for the audience. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Tries to use pacing (rhythm and voice punctuation), but it is often noticeable that the pacing does not fit the story line. Audience is not consistently engaged. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">No attempt to match the pace of the storytelling to the story line or the audience. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Emotion  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Emotional dimension of the piece matches the story line well. Viewers are encouraged to care about the topic, person, organization, etc. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Emotional dimension of the piece somewhat matches the story line. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Emotional dimension of the piece is distracting (over the top) and/or does not add much to the story. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Emotional dimension of the piece is inappropriate OR absent. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Images  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Illuminating: Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors. The meaning of the story is transformed by the use of images. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Interpretive: Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors. The story relies on images to convey meaning. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Illustrative: An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical. Images are decorative -- the story is not altered by the use of images. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Inappropriate: Little or no attempt to use images to create an appropriate atmosphere/tone. Images interfere or are at cross-purposes with the story's meaning. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">Economy  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">The story is told with exactly the right amount of detail throughout. It does not seem too short nor does it seem too long. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">The story composition is typically good, though it seems to drag somewhat OR need slightly more detail in one or two sections. || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">The story seems to need more editing. It is noticeably too long or too short in more than one section. |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">The story needs extensive editing. It is too long or too short to be interesting. ||  || <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">All people, organizations, quotes, ideas, music, and contributors are appropriately credited. Permission has been obtained (or Creative Commons license information provided) for images and audio not created by the author. |||||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">There is no “in between” |||| <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 8pt;">People, organizations, quotes, and contributors are not comprehensively credited. ||
 * //<span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">Digital Storytelling Rubric //**<span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Excellent **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Good **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Satisfactory **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Needs Improvement **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||  ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Point of View **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||  ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Point of View **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||  ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Dramatic Question **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Dramatic Question **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Script/Voice **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||  ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Script/Voice **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||  ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Credit **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||
 * <span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;">Credit **<span style="color: black; font-family: "Verdana","sans-serif"; font-size: 9pt;"> ||