Lesson+3+on+Web+2.0

Key Terms, Web 2.0 Lesson 3

Advertising programs: Programs that allow you to display ads on your blog and pay you based on the number of people who click on the ads and how many of those clicks turn into actual purchases.

Affiliate programs: Programs that pay you for referring your blog readers to other sites where they can purchase goods or services.

Aggregator: A type of software that is specially designed to go out and check the Internet for new content from websites, blogs, or podcasts to which you subscribe.

Blog carnival: A type of online magazine (or newsletter) that is usually published on a blog on a regular basis (weekly, monthly, etc.).

Blog search engine: A specialized type of search engine that focuses on indexing and returning search results for information posted on blogs.

Cease and desist letter : A request to immediately stop an alleged copyright infringement.

Contextual: A type of ad in which the topic is related to the content of the website on which it is displayed.

Contributory infringement: A type of infringement in which you do not commit the original infringement by posting copyrighted material. But you link to the material while aware that the content you are linking to is copyrighted, and your link to the content materially contributes to the infringement.

Copyright: The legal protection granted to authors of “original works of authorship.”

Copyright infringement: The use of copyrighted material without the permission of the copyright holder.

Paid-to-blog programs: **Companies** that pay bloggers to blog.

Public domain: Works which may be reproduced, distributed, or modified by anyone due to the expiration of copyright.

Really Simple Syndication (RSS): A popular type of web feed that is used to syndicate content on the Internet.

Search engines: Websites that are designed to search the web for information and create an index of that information.

Sponsored ads: Clickable advertisement buttons or banners that advertisers will pay you to place on your website.

Terms of use: The terms governing use of copyrighted material.

Traffic: The amount of visitors to a blog or web page.

Web feed: A specialized type of web page written in XML code that enables it to be updated whenever a blog’s content is updated.

Widget : A small, interactive miniapplication that provides functionality for a blog or website.